Our Impact

When people learn nature is under threat, they come together to create change. That’s what drives our work today and is the reason behind our success. Every year, we mobilize thousands across Canada to take action for an environmentally and socially just future.

Conservation and legal protection for habitat

In theory, there are several federal and provincial conservation laws protecting at-risk species and their habitat. But they only work if someone makes sure they’re enforced and strengthened, and that their implementation is monitored. That’s where we come in.

When governments quietly bend the rules for risky industrial projects in sensitive habitats, we’re right there to challenge them in court. We’ve been part of dozens of legal cases that have succeeded in protecting habitats for iconic, at-risk species like marbled murrelet, Nooksack dace and spotted owl.

From peatlands and old-growth forests that store carbon naturally to provincial parks that provide homes to wildlife species and recreation to millions of people annually, we’ve protected more than eight million hectares of land to date (about the size of Austria!). And from day one, we’ve ensured that our wins are a win for Indigenous Peoples. Gwaii Haanas (B.C.), Fisher Bay (Manitoba) and Temagami (Ontario) are just some of the areas we’ve rallied to protect.

Grassroots mobilization

Public pressure plays a critical supporting role in battles against governments. That’s why we connect with millions of people each year through community events, door-to-door and phone canvass outreach and good old-fashioned conversations. Today, we count more than 50,000 supporters in our base, ready to mount pressure from the streets and remind politicians just who they work for.

When chainsaws threatened the treasured Lemay Forest in Winnipeg in 2025, we were there. The Lemay Forest holds historical and spiritual importance to Indigenous peoples and is a valued nature refuge for the at-risk pileated woodpecker. Together with the community, we rallied and made sure the Manitoba government couldn’t ignore our collective voice.

And in 2023, when the Ontario government tried to roll back protections for the Greenbelt, our supporters flooded inboxes with hundreds of emails and showed up to protests. Today, the Greenbelt lives on as two million acres — and counting — of protected land in southern Ontario.

Over in B.C., we’ve collaborated with environmental allies and Indigenous leaders to lead not one, but two of the biggest old-growth rallies ever to hit the legislature.

Education and public engagement

When people understand what’s happening to nature, they take action. Storytelling and education support our mobilization efforts. We’ve delivered hundreds of presentations in communities, schools, and government meetings. Each year, more than 100,000 people hear directly from us about what’s at stake for nature and wildlife and how they can help.

Our free educational newspapers reach about 73,000 readers each year, packed with stories on the state of nature and wildlife conservation in Canada.  Readers love our evidence-based reporting that focuses on both problems, but also positive solutions. Say goodbye to doomscrolling.

Media appearances are a key part of amplifying our campaigns to defend wildlife, protect nature, and fight climate change. Our team regularly appears in the press to share research, challenge misinformation and inspire viewers at home to take bold environmental action. Whether it’s interviews, debates or expert commentary, we show up where it counts to keep the pressure on. Researchers and policy analysts on our team have changed the conversation with 8,000 news stories on outlets like CBC, Global News and the Guardian.